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学生对 伊利诺伊大学香槟分校 提供的 Global Marketing: Building Iconic Brands 的评价和反馈

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课程概述

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets....
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1 - Global Marketing: Building Iconic Brands 的 7 个评论(共 7 个)

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Nov 18, 2022

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