In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
- 5 stars85.06%
- 4 stars12.51%
- 3 stars1.20%
- 2 stars0.15%
- 1 star1.05%
来自DEVELOPING A MARKETING MIX FOR GROWTH的热门评论
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
Absolutely outstanding course. the professor is amazing and this class is highly recommended.