This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

课程信息
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版您将学到的内容有
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
您将获得的技能
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版提供方
开始攻读学士学位
授课大纲 - 您将从这门课程中学到什么
Introduction to Social Media Advertising
Creating Effective Ads on Social Media
Data, Privacy and Policies on Social Media
Getting Started with Advertising on Facebook and Instagram
审阅
- 5 stars87.12%
- 4 stars10.50%
- 3 stars1.39%
- 2 stars0.42%
- 1 star0.54%
来自FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING的热门评论
There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.
A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.
Great course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.
I learned about the rules and ethics of socila media marketing from this course. This course primarily discusses the rules and privacy policies about the social media marketing world.
关于 元社交媒体营销 专业证书

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