Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
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第 5 门课程(共 6 门)
完成时间大约为9 小时
英语(English)
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可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 5 门课程(共 6 门)
完成时间大约为9 小时
英语(English)
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版提供方
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Basics of Social Media Listening
完成时间为 2 小时
3 个视频 (总计 32 分钟), 2 个阅读材料, 2 个测验
完成时间为 3 小时
Opinion Science and Dynamics
完成时间为 3 小时
4 个视频 (总计 28 分钟), 2 个阅读材料, 2 个测验
完成时间为 3 小时
Crimson Hexagon Walkthrough
完成时间为 3 小时
5 个视频 (总计 56 分钟), 1 个阅读材料, 2 个测验
完成时间为 2 小时
Applying Analytics to Social Media Activity
完成时间为 2 小时
3 个阅读材料
审阅
- 5 stars54.83%
- 4 stars25.80%
- 3 stars12.90%
- 2 stars2.15%
- 1 star4.30%
来自INTRODUCTION TO SOCIAL MEDIA ANALYTICS的热门评论
由 M 提供Oct 10, 2018
Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good
由 DK 提供Mar 14, 2019
The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.
由 PP 提供Feb 26, 2019
t
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is course is for those who have little knowledge about social media listening. You will get to learn about crimson hexagon tool in this course.
由 MM 提供Nov 11, 2017
Very useful tools presented, great explanations and perfect walk through with Excel.
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