Chevron Left
返回到 营销分析

学生对 弗吉尼亚大学 提供的 营销分析 的评价和反馈

6,225 个评分


Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...



May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


226 - 营销分析 的 250 个评论(共 1,776 个)

创建者 Akshat A

Apr 15, 2020

创建者 Siddharth S

Dec 29, 2018

创建者 Jorge P

Aug 21, 2017

创建者 Maher A M A

Feb 15, 2022

创建者 divya j

May 27, 2020

创建者 Sanjeev K

Apr 26, 2020

创建者 Belouche O

Apr 3, 2020

创建者 S A

Dec 25, 2020

创建者 Natalia K

Feb 10, 2018

创建者 Prathamesh S

Aug 22, 2020

创建者 Abhimanyu k

Jun 19, 2020

创建者 Andrea R

May 23, 2020

创建者 Sreejith N

May 31, 2020

创建者 Shalini

May 14, 2020

创建者 Vivek S

Jul 13, 2020

创建者 Naima N S

May 27, 2020


May 12, 2020


May 1, 2020

创建者 Ilona S

Oct 18, 2021

创建者 Naphatsorn D

Jul 2, 2020

创建者 Karthik O

May 22, 2020

创建者 Anna-Sophie G

May 13, 2021

创建者 Wong H Y

Aug 23, 2022

创建者 Noah B

Dec 28, 2015

创建者 Ramil N

Nov 30, 2020