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学生对 伊利诺伊大学香槟分校 提供的 Applying Data Analytics in Marketing 的评价和反馈

131 个评分


This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction....



Nov 26, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course


Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation


1 - Applying Data Analytics in Marketing 的 25 个评论(共 25 个)

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