Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

1,609 个评分


Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...



Jul 26, 2022

Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.


Oct 18, 2022

Attract and Engage Customers with Digital Marketing this course provide more detail knowledge aout SEO,keyword,and marketing funnel.this course very helpful and increase my knowledge more.


76 - Attract and Engage Customers with Digital Marketing 的 100 个评论(共 396 个)

创建者 kyawswar l

Aug 26, 2022

创建者 Brenda C

Oct 9, 2022

创建者 Reza T

Oct 11, 2022

创建者 Leah S

Oct 27, 2022

创建者 Christina K

Aug 9, 2022

创建者 Carlos G

Sep 29, 2022

创建者 shawn r

Nov 30, 2022

创建者 Jerry S

Jun 17, 2022

创建者 Naphat M

Nov 9, 2022

创建者 Fathi B

Sep 23, 2022

创建者 Narciss S

Sep 16, 2022

创建者 Saad B Z

Oct 24, 2022

创建者 Guillermo G V G

Oct 4, 2022

创建者 Jean-Alex E

Aug 18, 2022

创建者 sa30 k

Jul 2, 2022

创建者 Lloyd C

Jun 28, 2022

创建者 Bladimir C R

Oct 3, 2022

创建者 Arthur Y

Aug 16, 2022

创建者 Kari T

Oct 10, 2022

创建者 Ho Q V

Oct 7, 2022

创建者 Muhammad U

Sep 22, 2022

创建者 samuel s

Oct 3, 2022

创建者 Abhinav J

Sep 8, 2022

创建者 Abdullah A

Sep 27, 2022

创建者 Jaye B

Sep 26, 2022