Chevron Left
返回到 Marketing: Customer Needs and Wants

学生对 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的评价和反馈

423 个评分


Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...



May 1, 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.


Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.


1 - Marketing: Customer Needs and Wants 的 25 个评论(共 96 个)

创建者 Harshini E

Mar 10, 2020

创建者 Guillermo M T

Oct 26, 2016


Sep 22, 2020

创建者 Dhaval B S

Dec 28, 2018

创建者 Ulduz

Apr 22, 2020

创建者 Martin L

Jul 19, 2016

创建者 stephen b

Jun 16, 2020

创建者 Anna R B

Jun 26, 2021

创建者 Satyaveer P

Jul 31, 2016

创建者 Sudhir K

May 4, 2022

创建者 Mario J R M

Apr 16, 2018


May 2, 2022

创建者 Rohan M T

May 2, 2017

创建者 Ava M T

Apr 13, 2020

创建者 Malay P

Sep 3, 2021

创建者 CaSerran S

Oct 20, 2020

创建者 said h a

Aug 31, 2018

创建者 Ruchi M

Aug 17, 2020

创建者 Megha P

Mar 9, 2018

创建者 Mica d J

Aug 9, 2020

创建者 Abiodun A

Nov 18, 2016

创建者 Gustiningdiah P

Feb 8, 2019

创建者 Daniel L R

Jul 14, 2016

创建者 سحر م

Nov 12, 2020

创建者 Aleksei P

Sep 25, 2020