Chevron Left
返回到 Positioning: What you need for a successful Marketing Strategy

学生对 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

866 个评分


Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....



Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys


1 - Positioning: What you need for a successful Marketing Strategy 的 25 个评论(共 178 个)

创建者 Juan I V U

May 14, 2017

创建者 Stephanie T

Nov 5, 2020

创建者 Daniel H

Mar 2, 2020

创建者 Gokul P

Aug 16, 2020

创建者 Mayuresh H

Aug 30, 2020

创建者 Seyedeh S B

May 14, 2020

创建者 Stefanie S

May 9, 2018

创建者 Nick C

Oct 15, 2017

创建者 Paola J G C

May 6, 2020

创建者 Kohsei S

Sep 3, 2019

创建者 Lydia D

Dec 28, 2016

创建者 Melanie W

Feb 9, 2019

创建者 Pepin K

Dec 21, 2020


Mar 23, 2019

创建者 Małgorzata J

Jun 6, 2017

创建者 William A

Apr 2, 2017

创建者 Shaurya s

Apr 15, 2020

创建者 Pablo J G G

Jun 18, 2020

创建者 Erick M F J

Feb 16, 2022

创建者 francisca N

Jan 17, 2022

创建者 shakshi s

Jun 2, 2020

创建者 Shubham S

Jan 3, 2018

创建者 Panagiotis N

Nov 13, 2016

创建者 Ibrahim Z S H

Aug 10, 2019

创建者 Naveen M

Dec 21, 2016