Chevron Left
返回到 Selling to Chinese Consumers

学生对 香港中文大学 提供的 Selling to Chinese Consumers 的评价和反馈

4.8
226 个评分

课程概述

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

热门审阅

NN

Apr 2, 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.

PT

Jan 17, 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

筛选依据:

1 - Selling to Chinese Consumers 的 25 个评论(共 64 个)

创建者 Syed R

Nov 26, 2017

创建者 lennart r

Sep 2, 2019

创建者 Agnese R

Feb 6, 2018

创建者 Renato G

Jan 19, 2018

创建者 Pierre-Olivier T

Jan 18, 2018

创建者 KWEK J Y

Jun 11, 2021

创建者 Rory B

Sep 16, 2020

创建者 James H

Oct 26, 2022

创建者 Sheng-Fu H

Feb 25, 2018

创建者 Beatrice K

Jun 17, 2020

创建者 Amin k

Apr 3, 2020

创建者 Ana S R S

Apr 25, 2021

创建者 Jefferson E

Apr 27, 2021

创建者 Rosmery P C A

Apr 25, 2021

创建者 Laura P

Aug 7, 2019

创建者 VALERIA J Q Q

Jun 13, 2021

创建者 Victor M V H

Apr 18, 2021

创建者 Jhonny R B B

Sep 27, 2021

创建者 Jhostin I O

Jun 4, 2021

创建者 Christian A G S

Jun 7, 2021

创建者 gilles

May 21, 2018

创建者 Muhammad A

Apr 14, 2018

创建者 Melanie M N S

Sep 22, 2021

创建者 yingwen J

Apr 19, 2020

创建者 jose m s p v

Sep 24, 2021