Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
- 5 stars74.80%
- 4 stars14.02%
- 3 stars6.75%
- 2 stars2.33%
- 1 star2.07%
来自ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT的热门评论
The course was great, but I found some of the instructions hard to follow at times.
great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well
It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
关于 Google 数字营销和电子商务 专业证书
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